During my more than 13 years of experience, I have worked in many areas of graphic design and they all have their charms, but my favorite is definitely brand development. There I have, on the one hand, the opportunity to know the stories of each client, how the idea came about, the behind the scenes; and on the other hand, the challenge and the freedom to create “from scratch” the visual identity that works best to connect all the dots.
Other passions I found along the way are illustration, icons and lettering, so I add these spices to my work – whenever it makes sense – to achieve designs with more character and images that stand out. It was only a matter of time before I felt the need to put all those skills together and dive into the world of packaging design as well.
I was born in Argentina, where I studied Graphic Design and Illustration in the Escuela de Artes Visuales, in Bahía Blanca. I’m currently living (and loving it) in Antwerp, Belgium.